Giselle Mascarenhas

Episode #043

Born and raised on the border of South Texas, Giselle Mascarenhas-Villareal makes her living as an entrepreneur and personal branding coach. After making her debut as a public relations specialist in 2009, she spent many years perfecting her process, building brands for high and low profile clients alike. Founding Indigo PR firm in 2013, Giselle was looking for a more accessible, affordable, and effective way to help people brand themselves. 

Over the next 5 years, the vast boom of social media as well as her passion for small business inspired her to modernize her idea of what personal branding could be. With the immense untapped potential that social media presented, BOLD Insta-tute was born. Created for the everyday business person, the focus of BOLD is to teach entrepreneurs late in adopting social media on how to adapt to social media. With a specialty in helping people have the courage to show themselves, Giselle teaches her students that you cannot “corporate” your way into people’s hearts. 

Her numerous tips and tools explain that relatability and vulnerability are essential to building a fruitful and engaged social media community. Giselle continues to pursue her life’s passion for helping others succeed by extracting their magic and purpose, actively redefining what it means to be a branding coach. Her unique perspective and talents have been featured in Yahoo.Finance, Thrive Global, and Buzzfeed. Giselle teaches on a global scale including the women’s organization Femcity and has courses, programs, and tips at

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